More than design — a brand is soul, story, and legacy.
Once Upon a Brand
This book is a journey through more than 200 corporate identities we’ve crafted across 33 countries—a selection from over 600 designs.
On a personal note, life has shown me there are no limits when you are driven by desire. That’s why I create brands: because I believe in the power of the stories I am about to tell. I believe in what I do and in those who choose me to be the narrator of their story, the architect of their identity.
Don’t you think your story deserves to be told? To leave a mark? Yes, we all deserve that. All we need is a guiding purpose—a diagnosis, focus, substance, attitude… and a story worth telling.
The brands we designed
I create human brands
Other books
The Powers of Design
This book highlights the powers of design and explains in depth that these do not arise from force, but from people’s need to communicate, to affect and be affected by others. It details how, in society, identities are shaped through communication and images; how these allow us to imagine, interpret, and classify, as well as to desire, to plan, to remember, and even to stimulate sensitive associations between reason and emotion.
Booktonic is a publishing platform that combines production, editing, and printing of both in-house and third-party publications. It also serves as a direct sales channel for books, posters, and editorial content by Guerrini and other authors. Our approach brings together curatorship, graphic quality, and a distribution network aimed at readers and collectors who value words and design.
